It was created for Skullcandy, a headphone brand keen to appear on the cutting edge, and this stunning print ad certainly does that. Walter Thompson Shanghai , and the illustration was created by Visionary Bangkok. Playing on the idea of tarot cards, this lovely ad for the Society for the Protection of Cats sells its message without needing to get overly cutesy or sentimental. It was produced by Havas Suisse , with illustration by Yeaaah Studio. Vintage illustration mixes nostalgia with parody in this gorgeous print ad for Evans Cycles.
Most successful illustrators, such as Coles Phillips and J. Leyendecker, produced paintings and drawings for advertising. In the 21st Century, illustrators need to be well-versed in both the technology of computer software programs and traditional illustration drawing methods. To browse Academia. Log in with Facebook Log in with Google.
Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Download Free PDF. Olorunsogo O O Micah.
A short summary of this paper. I will forever be grateful to the best parents in the world, Apostle Dr and Mrs. Olorunsogo for their undying attention, support and care throughout my tenure in school. I am most grateful for training me morally and academically, a combination I know will yield the best in me.
Thank you dad, you have always been an inspiration to me. I can now understand why discipline is very important. Thank you mum for taking out time to express your motherly love despite all odds. May you both enjoy the full measure of your investment in me. I also appreciate my siblings: Hannah, Abigail, Gaius, Salome, Amos and Ezra for their co-operative intelligence and care. To Mr Christopher Okonkwo, who made his door wide open for this literary work, thank you for taking out time to listen to me out of your busy schedule.
Thanks go to my project supervisor, Mr. Jimoh Ganiu. Thank you, sir, for your patience and immeasurable supervision. I will like to appreciate Mr. Wole for his generous disposition in generating ideas for this research project- thank you, Sir.
And Mr. Uche for his motivation in writing this project. My indelible appreciation goes to my lecturers: Head of Department, Prof. Anthony Mereni, Mrs. Bolaji Ogunwo, Mrs.
Oyenike Eseagwu, Mr. Ogochukwu Ephraim, thank you all for impacting knowledge in me during my curse of study. To Adenaiya Oluwafemi, thank you for your friendly companionship and your good disposure to me.
To my classmates, thank you all for your understanding. But, possibly in part due to the growth of video games and graphic novel industries, as well as a recent swing in value towards illustration in magazines and other publications over photography, illustration is becoming a valued, popular and profitable art form that can acquire a wider market than the fine artist or graphic designer.
This research is intended as a contribution to the understanding of an important modern phenomenon in advertising: illustration art in advertising as a preference over photography.
Illustration art, also referred to as commercial art is used to embellish, clarify, or decorate something. It can range from a simple black-and-white cartoon to a full-colour billboard and beyond. Illustrators in the Golden Age were required to draw and paint expertly and fast.
They might be required -- in a few days -- to provide artwork for a battle scene, a love story, a historical drama, a glimpse of the future, and a beautiful American girl. The best of the best commanded top dollar and were as famous as their Hollywood and Broadway counterparts.
Illustration is the art of creating image depiction to explain an idea. It also refers to a style of image. These are not simple images that are just dashed off to make a given point in a short deadline, but complex images of many layers which are created using the same time-consuming methods as master drawings and paintings.
The profession of illustration developed alongside the profession of advertising graphic design and marketing and the two have been intertwined and somewhat dependent on each other since their beginnings. The invention and success of the computer has not replaced traditional illustrators but has given them a new set of tools to create and develop varying visual styles of illustration.
Advertising agencies often contract out to a variety of freelance illustrators for their project-specific needs as illustrators often have a unique aesthetic that may or may not lend itself to the message of the client. In recent times illustrations are now used prominently used in advertising goods and services.
Although illustrations have not been widely used in advertising in Nigeria, advertisement is an excellent resource of communication for the promotion of products and services of business organisations. Making an advertisement is a complex art and it requires immense skill and patience. Many illustrators have found a home somewhere in-between the fields of design and illustration and work on a range of projects ranging from poster illustrations to company logos.
Hybrid illustrators and designers are able to offer their clients a wider range of services so that the client does not have to budget for the cost of two different studios or individuals. The graying lines between the two fields have created a wider field as the design profession has become increasingly saturated with clients and professionals. Advertising is a form of communication for marketing and used to encourage or persuade an audience viewers, readers or listeners; sometimes a specific group to continue or take some new action.
Advertising as defined by Longe is any paid form of non-personal presentation of idea, goods or services by an identified sponsor. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common.
Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Advertising has become an integral part of marketing and promotional activities. It is very essential for business organisations and corporate companies to advertise their products and services. This opens the door for them to reach their target audience effectively. Without proper advertising, only a few people will be aware of a company and its products and services. The aim of any advertisement is to create a special identity for the product or service.
Although the art of illustration has become a major contemporary art form, it is yet to be well used in advertising products and services in Nigeria. It is also rarely collected and included in the study of art or other academic disciplines. The art of illustration is not well known in Nigeria and the few artists in the field either learnt it individually or travelled abroad to study it. This research will also examine the styles and technique in which Christopher Okonkwo uses to create his works.
The researcher would focus on the history from the cave period to present and selected works by Christopher Jide Obi Okonkwo, looking at how he composes his images, the styles and techniques used in creating the artworks. The few books available dealt more on other forms of illustration art which led the researcher to source for most of the information in this literature from the internet. The primary data includes an oral interview with the illustrator whose works is being studied.
Published and unpublished literary materials would serve as the basis of the secondary data which will include materials gotten from libraries Advertising Practitioners Commission of Nigeria, Centre for Contemporary Art and University of Lagos , and gathered information from the internet.
Visual elements of the various works will also be studied and analyzed to establish the aims and objectives of this study. Branding can be applied to the entire corporate identity as well as to individual product and service names. In Web and other media advertising, it is recognized that there is usually some kind of branding value whether or not an immediate, direct response can be measured from an ad or campaign.
Companies like Proctor and Gamble have made a science out of creating and evaluating the success of their brand name products. It can also be defined as any pictorial matter used to explain a text. The need not necessarily need to be satisfactory.
Some product might not satisfy their needs. It also covers the number of goods or services sold at a given point in time. Advertising may be done to reassure employees or shareholders that a company is viable or successful.
One of the first known methods of advertising was an outdoor display, usually an eye catching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. Sampson in his History of Advertising, which was first published in , points out that " Signs over shops and stalls seem naturally to have been the first efforts in the direction of advertisements and they go back to the remotest portions of the world's history '' As much as some three thousand years ago Papyrus sheets were used in Thebes in Egypt for announcing the reward for return of runaway slaves at about BC.
The first advertisement was somewhat in the form of stencilled inscriptions which were found on earthen bricks prepared by the Babylonians about three thousand years before Christ.
The bricks carry the name of the temple in which they were used and the name of the king who built it, just as a modern public building which contains a corner stone or stone tablet with the names of officials in office when the structure was erected. The method was to cut a stencil in hand stone and with it each brick was stamped. In medieval times a simple but effective form of advertising was very popular. Merchants employed the so called "town criers" who shouted the praises of the merchants' wares and the arrival of trade-ships.
Printed advertising played no big role until the invention of the printing press by Johannes Gutenberg in Since the inception of printers, merchants now used little flyers to advertise their products.
These flyers often contained characteristic symbols of the guild members and the tradesmen and were also used as poster on walls. This form of advertisement lasted for a very long time. As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour.
Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers town criers to announce their whereabouts for the convenience of the customers. In the s a new era of advertising began: New methods of manufacturing led to greatly increased outputs and decreased costs for the producers of consumer goods. The products at that time could be packaged at the plant itself.
This state necessitated the growth of advertising agencies. The most widely advertised consumer products at that time had been the patent medicines. Broadly speaking the history of advertising might be divided into six periods or stages as follows: a. They are geared toward a specific audience i. An illustrated character, visual metaphors, your corporate style, and the latest trends in digital illustration will all help your website design to make a vivid and lasting first impression on the users.
A presentation implies drawing attention to an object or a piece of information. If your product or service is difficult to describe in words, it should be illustrated. This saves your website from being overcluttered with extra content and makes the information more comprehensible. Illustration is a great seller of products and services.
And it works for free! We are bombarded with so much advertising that most offers simply go ignored. An illustrated message, however, always stands out from the bulk of formulaic ads, drawing the eye and making us interested in spite of ourselves. Creative illustrations are an easy way to draw attention to your posts and boost your brand recognition.
If you regularly mail out letters or ads to your clients, illustrations will become a part of your signature style and make your mailouts friendlier and more interesting to the users. Illustration is also a useful tool for drawing attention to text. Even a small drawing is often more effective than a photo, which is nothing special these days. A drawing is a distinctive visual anchor.
It encourages to read the text or at least the first paragraph. For instance, which section is your eye immediately drawn to — the left or the right one? Illustration helps sell physical goods as well as digital products.
Illustration is a versatile solution for packaging all kinds of products. It looks equally good on a box of pastries or a box of high-tech gadgetry.
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