I love Forever 21 too! The clothes are adorable and affordable for me. Yeah maybe. I know I've seen the same stuff in all three stores though! Did you know that they take designs from all the top designers that all the celebs shop from and recreate it for people like us? Yeah I noticed that, they're clothes look like designers and they're just as cool, maybe not as good quality but who would notice?
They carry men's clothing, i've been to the one in san fransisco, pretty nice. They also have stores like Heritage men's clothes are also included, mostly casual wear though , ForeverLove, TwentyTwenty, and probably one or two more. XXI is a bigger store of Forever Forever 21 is the one in like Malls. By sugarplum Started May 3, By CarolynH Started June 21, By Lmangla Started June By twtwb Started March By Lmangla Started August By using this site, you agree to our We have placed cookies on your device to help make this website better.
You can adjust your cookie settings , otherwise we'll assume you're okay to continue.. Forever 21 And Xxi Forever. Managing brand architecture: As Forever 21 continues to grow and acquire new brands, they are constantly developing their sub-brands in their brand architecture and their brand design themes. If these changes become too frequent customers will potentially lose their loyalty to the brand as the brand loses its unique Forever 21 identity.
Transitioning power: As a business based largely on family, Forever 21 remains a privately held and owned family operation. As the daughters have graduated from their respective universities they are taking on larger roles within the business, clearly being groomed for an eventual transition of power. The older daughter is said to eventually take control of the company but this will inevitably lead to changes in the management and possibly operation.
Forever 21 needs to make sure that even under new and younger leadership, they maintain the brand the founders so tirelessly built. Competitors: Forever 21 has been extremely successful at maintaining its unbelievably competitive prices, significantly lower than that of Arcadia Group Ltd.
As the fashion landscape continues to shift towards an immediate transition from runway to wearable, other brands are entering the market Forever 21 previously dominated. If Forever 21 continues to focus on location and store development, they will be able to combat this change head on as their customer reach is significantly larger than its competitors.
While their quality might not compare, their ability to replicate the most current trends has even the most brand-conscious flocking to their stores. While they have been extremely successful in the past with their rapid expansion and international development, they will need to start paying more attention to their design piracy — a burgeoning problem which they may eventually be unable to simply settle.
A successful solution to this issue will mean a subtle shift in brand identity and a necessary focus on authenticity and originality in designs, but as long as the Forever 21 brand is able to maintain their price point, merchandising, and focus on location investment they are likely to remain at the forefront of the affordable designer transition in the fast fashion retail industry.
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The Forever 21 Brand Architecture The Forever 21 brand is divided into eight sub-brands all broken up by style but housed in the same over-sized Forever 21 store ranging from sq.
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