Find out more about course fees and costs. CIM Graduate Gateway The Chartered Institute of Marketing CIM qualifications are highly sought after by employers and their content is reflected in our own degrees, ensuring we're equipping you with the best opportunities for a successful marketing career. Qualifications and exemptions During your studies on the BA Hons Marketing Communications degree, you will have the opportunity to achieve CIM professional qualifications.
You will be required to pass one module; Marketing in Action, a dedicated module for Graduate Gateway universities CIM Diploma in Professional Marketing: You will be exempt from the mandatory Marketing and Digital Strategy module, and need to complete one other mandatory module and one elective module, currently from a choice of two electives You will need to achieve a or above degree classification and successfully pass the specified non-exempt modules at the chosen level of study to be awarded the full qualification by CIM You will need to start non-exempt modules within three years of graduation and complete within five years for exemptions to be valid.
Benefits for you: Opportunity to graduate with the highly recognised CIM Certificate in Professional Marketing alongside your academic degree Improved employability prospects, due to achievement of academic and professional qualifications whilst in higher education Improved placement prospects through achievement of Foundation Certificate in Marketing Membership of CIM and associated benefits. Benefits for employers: Graduates and placement students with proven practitioner and academic skills.
Course details This degree has been developed to give you a critical understanding of marketing communications, consumer behaviour, branding, customer relationships and digital communication. Contact hours and assessment Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification.
There will also be the opportunity for you to reflect on and develop your own professional skills through interactions with employers, careers services and online resources.
Collaborative Communication Project: The unit focuses on the centrality of communicaiton, both as a process and as a project. Through the collaborative development of a communication solution to a specific communication problem, the unit aims to promote the principles and practices of team-based iterative project work.
You will gain an essential level of understanding of what constitues news and what the work of journalists entails. You will also develop an awareness and appreciation of differing coverage of particular stories by a range of news organisations.
Media Work: You will become familiar with a range of profiles and career paths in the communication and media industries and be inspired to reflect on and develop your own professional identity.
Through case studies of seminal campaigns, programmes and artefacts, profiles of ground-breaking personalities, masterclasses from industry professionals, and guest talks from BU staff who have worked or currently work in marketing, PR, media production, journalism and communications, you will encounter and interact with diverse role models, career trajectories, and types of profressional practice.
Core units Principles of Marketing and Marketing Communications: This unit introduces you to the principles of marketing and marketing communications. You will become familiar with the marketing mix, including traditional and innovative marketing techniques and where marketing as a discipline currently stands.
Academic and Professional Practices for Marketing Communications: Through engaging in professional-relevant, authentic experiences and assessments to support your development as an independent learner, you will acquire a range of skills required for succesful academic and professinoal practice in marketing communications Contemporary Debates in Marketing Communications: This unit aims to provide you with an understanding of the broader role that marketing communications play in contemporary culture.
Digital Essentials: The unit will enable you to understand the impact of emerging digital technologies and review, utilise and explore the role of digital communications within marketing communications. You will use research and industry specific tools used for measuring digital communications. Integrated Marketing Communications : You will gain a critical understanding of how to plan, create, execute and evaluate integrated marketing communication campaigns.
Upon completion of the unit, you will have an appreciation of the complexities of the integrated marketing communication campaigns process. Core units Marketing Communications in a Global Context: During this unit you will develop an understanding of the concepts, principles and activities of Marketing and Marketing Communications in an international context, and the analytical skills required to examine the challenges raised by both globalization and different international market situations.
You will then explore and recommend appropriate approaches and practical ways of responding to these situations. Research Principles and Practice: Initially you will learn about the value and importance of research, in relation to your chosen degree, and the place of research ethics. You will get hands on experience of qualitative and quantitative methods, modes of analysis, interpretation and presentation of research findings to understand how research is done from beginning to end.
Content Creation: This unit will provide you with the opportunity to acquire an in-depth understanding of the content, meanings and decoding of marketing communications campaigns and equip you with the skills required to create marketing communications content e. Brands and Branding: You will be introduced to the building blocks of brands, the theoretical principles of branding, and will also be exposed to theoretical applications in diverse situations and contexts.
This unit will also explore the role of branding as a strategic managerial tool and its implications on businesses, consumers, and markets. Customer Experience: The aim of this unit is to enable you to apply the key concepts and analytical frameworks of customer experience to develop innovative and effective ways of delivering and enhancing customer experience within a marketing communications perspective.
Marketing Communications Campaigns in Practice: You will have the opportunity to experience the parameters and constraints of a client brief, where client issues, tight deadlines and the limitations of a budget call for ideas that are practical and realistic, as well as creative and original.
Core units Strategic Marketing and Planning: You will become familiar with how to develop, assess and implement marketing strategies at the corporate and operational marketing levels in a global organisational context.
This is fundamental to your understanding of how marketing operates at a strategic level, drawing on contemporary aspects underpinning marketing thinking and function. Marketing Communications Portfolio: Through peer collaboration, self-critique and regular feedback from instructors and industry guests, you will build an effective portfolio of marketing communications work with either a tactical or strategic focus.
This will have the benefit of acting as a persuasive tool for both graduate and future employment. Dissertation: The dissertation offers you the opportunity to become an expert on a topic of particular interest, and to develop a study that connects your learning with real-world observations.
The unit will focus on learnings from cognitive neuroscience, and how these can enhance strategy and creativity, with significantly optimised levels of efficiency and effectiveness across all elements of the communications mix.
Brand Meaning: You will create your interpretation of brand meaning for a brand of your choice, producing meaning appropriate for a 21st century brand. Consumer Futurising: You will gain a critical appreciation of state of the art thinking within consumer culture studies.. Influencer Marketing: The unit aims to develop your knowledge and skills on marketing to influencers and becoming an influencer yourself in the marketing communications field. Race, Media and Inequality: You will critically examine the processes through which social inequalities are maintained and perpetuated in and through the media.
The key areas of focus are race, ethnicity and culture using an intersectional approach to examine their construction and representation in media and communication practice and political discourse Persuasion and Influence: You will be provdied with an understanding of the psychology of audience members and become equipped to reflect on the ethics of persuasion to critique contemporary persuasive communication in the context of broader social and cultural issues.
Promotion, Power and Democracy: The unit will introduce you to key theoretical ideas from social and critical theory, political economy and political philosophy, and encourages you to both reflect on your personal and professional experience, and to apply ideas discussed in the unit to real world problems and examples. Relationship Marketing: You will gain an understanding and conceptually analyse relationship marketing which is becoming increasingly important given the challenge of attracting, developing and retaining customers within a competitive environment both for-profit and non-profit organisations.
Social and Intercultural Communication: The unit will provide you with an understanding of pertinent social and intercultural issues both in the UK and internationally and their impact upon contemporary professional communication practices. I am studying here and I am not a bot, The school is cool, flexible schedules where you can change if your working, friendly staff and people, my Teacher is Mr.
Magodi is the best, he can work excellently with diversity and approachable. Studying at Skills Australia Institute is a unique experience for me. I am fortunate enough to attend lectures from one of the best trainers in Australia who are having gigantic treasure of knowledge. Along with technical knowledge,they also provided us professional ethics to follow in our lives.
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